Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods Craig Stewart

ISBN: 9781616320881

Published: April 16th 2012

Paperback

187 pages


Description

Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods  by  Craig Stewart

Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods by Craig Stewart
April 16th 2012 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 187 pages | ISBN: 9781616320881 | 10.51 Mb

This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called gray markets. It discusses why and how products have become a part of the contraband trade, andMoreThis book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called gray markets.

It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.



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